Sales Manager – U.S. Market

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About the Role

We are a leading supplier of premium botanical extracts, nutritional raw ingredients, and plant-based compounds. As we expand our footprint across the United States, we are seeking a driven and experienced Sales Manager to spearhead business development within the U.S. market. You will act as a trusted commercial partner to supplement brands, dietary supplement manufacturers, functional food companies, and distributors—building lasting relationships, translating market intelligence into opportunity, and managing the full sales cycle from first inquiry to post-sale support.

This is a high-impact, high-visibility role suited to a self-motivated professional with an established U.S. industry network who thrives in a fast-paced B2B environment and is eager to grow with a company that values expertise, initiative, and results.

Key Responsibilities

New Business Development

• Proactively identify, target, and secure new clients across the United States, including dietary supplement manufacturers, functional food brands, nutraceutical companies, and distributors.
• Leverage existing industry relationships and networks to generate qualified leads and accelerate pipeline growth.
• Build and maintain a robust sales pipeline to consistently achieve or exceed assigned revenue targets.

Strategic Account Management

• Develop and manage a growing portfolio of U.S. customers, acting as a trusted long-term partner who understands their formulation challenges and sourcing needs.
• Position Yesherb's ingredient portfolio—including botanical extracts, vitamins, amino acids, collagen, and specialty compounds—as the optimal solution for each client's specific requirements.
• Ensure high levels of customer satisfaction through proactive communication, timely follow-up, and responsive after-sales support.

End-to-End Sales Execution

• Own the complete sales cycle: handle customer inquiries, prepare competitive quotations, coordinate sample requests, lead commercial negotiations, follow up on orders, and ensure timely payment collection.
• Develop and implement a strategic territory plan to maximize market coverage and revenue across your assigned U.S. region.
• Maintain accurate, up-to-date records of all customer interactions, pipeline activity, and sales performance in CRM systems.

Market Intelligence & Strategic Insight

• Conduct ongoing market research and competitive analysis to monitor U.S. industry trends, benchmark competitor offerings, and identify emerging customer needs.
• Leverage deep knowledge of raw material sourcing, pricing dynamics, and ingredient categories to advise clients and uncover new business opportunities.
• Translate market insights into actionable recommendations for product positioning, pricing strategy, and territory growth.

Cross-Functional Collaboration

• Work closely with internal supply chain, operations, quality assurance, and R&D teams to ensure seamless order fulfilment, regulatory compliance (GMP, FSMA, Kosher, Halal), and an exceptional customer experience.
• Coordinate sample logistics, product documentation, certificates of analysis (COAs), and technical specifications to support customer purchasing and formulation decisions.
• Relay customer feedback and U.S. market signals to internal stakeholders to inform product development and service improvements.

Industry Engagement & Brand Representation

• Represent Yesherb at key U.S. industry trade shows, conferences, and networking events (e.g., SupplySide West, Natural Products Expo) to build brand awareness and generate leads.
• Conduct in-person client visits and business meetings to deepen partnerships and advance strategic opportunities.
• Serve as a professional ambassador for the Yesherb brand, reflecting our values of quality, integrity, and innovation in every interaction.

Additional Responsibilities

• Perform other duties and responsibilities as assigned by the supervisor, contributing to broader team and company objectives as the business evolves.

Qualifications & Requirements

• 3+ years of B2B sales experience in nutritional raw ingredients, botanical extracts, dietary supplements, or a closely related industry within the U.S. market.
• Proven track record of meeting or exceeding sales targets; demonstrated experience managing a portfolio with $5M+ in annual revenue preferred.
• Established U.S. client base or distributor network within the supplement, nutraceutical, or functional food space—existing relationships are a significant advantage.
• Solid understanding of raw material sourcing, U.S. market pricing dynamics, and ingredient categories (botanical extracts, vitamins, amino acids, collagen, herbal extracts, etc.).
• Strong familiarity with U.S. dietary supplement industry regulations and quality standards (GMP, FSMA, NSF, USP).
• Demonstrated ability to manage a complex, multi-step B2B sales cycle in a fast-paced environment.
• Exceptional communication, negotiation, and relationship-building skills.
• Self-motivated, results-driven, and accountable to performance metrics; comfortable working independently while collaborating effectively with cross-functional teams.
• Proficiency in CRM platforms and standard business tools (Microsoft Office, email, video conferencing).
• Willingness to travel domestically approximately once per month for trade shows, client meetings, and industry events.

Preferred Background

• Experience selling botanical extracts, herbal ingredients, vitamins, amino acids, collagen, or specialty nutraceutical ingredients to U.S.-based buyers.
• Existing relationships with supplement brands, contract manufacturers (CMOs), or ingredient distributors in the United States.
• Strategic territory planning and sales pipeline development expertise within a defined U.S. region.
• Familiarity with compliance and certification standards relevant to the U.S. nutraceutical industry (Kosher, Halal, USDA Organic, Non-GMO, etc.).
• Experience working with or selling to key U.S. retail supplement brands, private label manufacturers, or online health and wellness companies.

Compensation & Benefits

• Annual base salary ranging from $72,000 to $120,000, commensurate with experience and demonstrated industry expertise.
• 1% commission on sales, paid monthly, directly rewarding your contribution to revenue growth.
• Comprehensive benefits package including medical, dental, and vision coverage.
• Hybrid or remote work flexibility, keeping you connected while supporting work-life balance.
• Full coverage of domestic travel expenses for trade shows, client visits, and industry events.
• Opportunity to work with a diverse, high-quality portfolio of certified ingredients backed by a robust global supply chain.
• Professional development and career growth within a collaborative, expert-driven team that values your market insights.

JOB ID: 178131

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Claire Liu

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