Job Summary

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Director of Marketing Position Overview

We are seeking a dynamic and strategic Director of Marketing to lead brand development and drive revenue growth for a rapidly expanding restaurant group. This individual will be responsible for creating and executing innovative marketing strategies across multiple concepts, ensuring brand consistency while elevating guest engagement and loyalty.

The ideal candidate brings a blend of creative vision, data-driven decision-making, and deep experience in hospitality or lifestyle brands.

Key Responsibilities

Brand Strategy & Development

Lead the overall marketing vision and brand positioning for all restaurant concepts
Ensure cohesive storytelling, voice, and visual identity across all platforms
Develop and execute go-to-market strategies for new openings and concept launches

Digital & Performance Marketing

Oversee digital marketing efforts including social media, email, SEO/SEM, and paid advertising
Analyze campaign performance and optimize strategies based on KPIs (traffic, conversion, ROI)
Manage website presence, online ordering platforms, and third-party partnerships

Public Relations & Partnerships

Cultivate relationships with media, influencers, and local community partners
Drive PR initiatives, press coverage, and event marketing opportunities
Identify and execute strategic brand collaborations

Guest Engagement & Loyalty

Develop initiatives to increase guest frequency, retention, and lifetime value
Oversee CRM, email marketing, and loyalty programs
Enhance the overall guest journey through marketing touchpoints

Operations & Cross-Functional Collaboration

Partner closely with Operations, Culinary, and Leadership teams to align marketing with business goals
Support location-level marketing efforts and local store marketing strategies
Ensure seamless communication between marketing and in-store execution

Leadership & Team Development

Build, lead, and mentor a high-performing marketing team
Manage external agencies, designers, and vendors
Oversee departmental budgets and ensure efficient allocation of resources

Qualifications

5-7 years of marketing experience, preferably within hospitality, restaurants, or lifestyle brands
Proven success in multi-unit or multi-concept environments
Strong understanding of digital marketing, branding, and customer acquisition strategies
Experience with restaurant marketing platforms (OpenTable, Resy, Toast, etc.)
Demonstrated ability to analyze data and translate insights into actionable strategies
Exceptional leadership, communication, and project management skills
Experience working with Franchises
Experience with multi-state campaigns

JOB ID: 174449

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Malia Cappuccio

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

Kalyn joined Goodwin Recruiting with over a decade of experience in operations, leadership, and hospitality management. She’s known for her values-driven approach, strong team-building skills, and commitment to excellence. Kalyn’s experience across industries - ranging from medical and construction to hospitality and finance - has made her highly effective in full-cycle recruiting.