Sales & Marketing
Your Management Style, Unpacked
There are many different management styles, and for better or worse, they play a decisive role in shaping team performance, engagement, morale, and overall organizational success. There are also many factors that influence how successful a particular management style can be. These include different employee personalities and levels of experience, the nature of the work,…
Real LinkedIn Success Hacks: Authenticity and the Right Tools
Most marketing teams use LinkedIn the same way they use every other social platform: Focus on relevant keywords, post content, promote posts that do well, and track engagement. That’s not a bad strategy. It’s just missing the bigger opportunity. The biggest winners on LinkedIn are those who focus on telling real stories, building relationships…
How Managers Lose Their Best Employees
After interviewing thousands of job candidates during my years in management and recruiting, I’ve noticed a consistent pattern. The pattern provides insights into why managers lose their best employees – and how great managers retain them. Whenever I ask candidates, “What are the three most important things to you in a work environment?” – the answers…
Should You Apply for Jobs if You’re Not Fully Qualified?
Job postings often read like a casting call for the perfect candidate. For many job seekers, the qualifications look like a long wish list for someone who may not even exist. You’ve probably seen them. Advanced degree. Ten years of experience. Fluent in five software platforms. Leadership credentials. Industry certifications. And so on. Many professionals will not apply for a…
The Best Niches in Talent Recruiting
There are thousands of detailed industries operating in the United States today, so it shouldn’t come as a surprise that there are no universally best niches in talent recruiting. However, there are certainly industry sectors and vertical markets where it can be easier than others for professionals to find success in talent acquisition. This is true for both established recruiters and those who are new to…
Somatic Preparation: The Missing Piece in Job Interview Success
The strongest job candidates aren’t always the most qualified. Often, they’re the most grounded in their physical presence, or body regulation, during job interviews. Breathing is relaxed. Posture is good. Facial expressions are appropriate and engaging. And arms and hand gestures are at ease (not fidgety). Those physiological signs project someone who is calm, confident, and present in the moment, especially while under pressure – like…
Summertime Blues: Accepting a New Job When You Have a Vacation Commitment
You’ve been searching for months and are finally closing in on your dream job. There’s just one problem. The hiring company’s timeline for onboarding you is on a direct collision course with your long-anticipated vacation. Your trip has been locked in for months, maybe longer. Preplanned vacations are unavoidable. Itineraries must be coordinated. Transportation and accommodations must be booked well…
How AI Opens Doors to Better Marketing
When ChatGPT launched and the generative AI wave hit marketing departments everywhere, reactions spiked in opposite directions, from euphoria to existential dread. Copywriters began worrying about their jobs. CMOs announced strategic initiatives around AI transformation. Vendors rebranded every product with AI badges. Tech firms and consultants published AI frameworks. We’re now two years past the initial hype and wave of artificial…
Leveraging Social Media to Hire and Be Hired
When I was job searching last summer, I was coming off a stint as a sports marketing manager at Spikeball. Over time, I had become a jack-of-all-trades with experience in video editing, graphic design, marketing, events, and social media – but as the idiom goes, I felt like a master of none. I wasn’t sure which lane to lean into for…
The Parallels Between Baseball and Talent Recruiting – and How the Right Fit Matters
As an avid New York Yankees fan, I thought I’d compare two of my very favorite things. I’m sharing the parallels between baseball and talent recruiting and how the right fit matters, because as a talent recruiter, I believe hiring is more like baseball than many people think. Let’s say you manage a Major League Baseball team….
