Senior Paid Media Manager

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Senior Paid Media Manager – Downtown Los Angeles

Join a leading brand in America as a Senior Paid Media Manager, driving paid media growth across retail media, paid social, search, and CTV. This hands-on role offers the opportunity to influence brand awareness, engagement, and sales by managing media campaigns directly and leading agency partners in a dynamic environment.

Senior Paid Media Manager Benefits & Compensation

• Competitive full-time, in-office role based in Downtown Los Angeles
• Opportunity to work with top retail media platforms including Target, Kroger, and Walmart
• Collaborate with a talented creative and brand team in a supportive culture
• Career growth in an innovative food and beverage company

Senior Paid Media Manager Requirements & Qualifications

• Bachelor’s degree in marketing, business, or related field
• Minimum 5+ years of paid media experience, preferably with a food or beverage CPG brand or agency
• Proven success managing retail media campaigns across Target, Kroger, Walmart, and other networks
• Hands-on expertise with Meta Ads Manager, Google Ads, and retailer self-serve platforms
• Experience managing paid social agencies and holding partners accountable to performance goals
• Strong skills in paid social (Meta, TikTok), paid search, YouTube, and CTV buying
• Analytical proficiency with key performance metrics such as ROAS, iROAS, CPA, CPM, CTR, and new-to-brand tracking
• Experience building cross-platform reporting and presenting insights to senior leadership
• Ability to manage budgets, forecasting, and media pacing effectively

Senior Paid Media Manager Preferred Background & Skills

• Familiarity with retail media management tools and syndicated sales data
• Strong organizational skills and ability to multitask under tight deadlines
• Independent working style with excellent collaboration across cross-functional teams

Senior Paid Media Manager Day-to-Day Responsibilities

• Own and execute paid media strategy, planning, and budgets across retail media, paid social, search, and CTV
• Plan, launch, and optimize campaigns on retail media networks including Target (Roundel), Kroger Precision Marketing, and Walmart Connect to increase sales and new-to-brand buyers
• Manage day-to-day campaign setup, targeting, bidding, pacing, and optimization directly within platforms
• Lead and manage paid social agencies and media partners, setting goals and ensuring strong performance
• Drive paid social campaigns on Meta and TikTok, paid search and YouTube initiatives, and CTV buys to build brand awareness and demand
• Use data and analytics to optimize campaigns, budgets, audiences, and creative, with continuous testing and iteration
• Collaborate with creative teams to develop and refine content that performs well in paid media, with special attention to food and beverage trends
• Lead reporting efforts, consolidating performance data and presenting clear insights and recommendations to leadership
• Manage monthly media budgets, forecasting, and pacing to maximize efficiency and returns
• Employ advanced measurement and attribution techniques, including incrementality testing and retailer closed-loop data, for optimized budget allocation
• Identify and test emerging media channels and tactics aligned with brand objectives

This role offers a unique blend of strategic ownership and tactical execution for a growing brand in a vibrant retail media landscape. If you are analytically driven, detail-oriented, and passionate about paid media in food and beverage, this opportunity is for you.

JOB ID: 182292

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Michael Lanzetta

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