Hotel Director of Sales
Recruiting Partner: Matt Bracher
Miami, Florida | Hospitality Operations | Not Remote | $135,000 to $165,000 | Job ID: 181856
Job Summary
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We are seeking an experienced hotel sales leader to direct the overall sales strategy for a high-volume, convention and group-focused resort. This individual will be responsible for maximizing revenue across group, convention, corporate, leisure, and catering segments while developing and leading a high-performing sales team. The ideal candidate brings a strategic, hands-on approach to business development, strong industry relationships, and a proven ability to grow revenue and market share within a luxury hotel or resort environment.
Salary and Benefits
- Medical, Dental, and Vision coverage – with company match
- Additional benefits include Short-Term and Long-Term Disability, Accident, Hospital Indemnity, and Pet Insurance
- 401(k) eligibility after one year – with company match
- 12 Vacation/PTO days during the first year, with additional time earned after year one
- Employee discounts on F&B
- Cell phone reimbursement
Key Responsibilities
- Develop and execute the resort's overall sales strategy, annual sales plans, budgets, forecasts, and revenue initiatives
- Drive new business through proactive sales efforts, networking, account development, industry relationships, trade shows, and client events
- Manage and grow relationships with key accounts, meeting planners, corporate clients, DMCs, CVBs, and convention partners
- Lead, mentor, and motivate the sales team while establishing revenue goals, performance expectations, and strategies to improve conversion
- Partner closely with Revenue Management to optimize ADR, occupancy, RevPAR, group mix, and overall revenue performance
- Oversee the group sales pipeline, account strategy, contracts, negotiations, and conversion of prospective business
- Collaborate with Catering, Events, Operations, and F&B to ensure seamless execution and an exceptional experience for groups and convention clients
- Monitor market trends, competitive activity, sales performance, and key metrics to identify opportunities for additional revenue and market-share growth
- Represent the resort at industry events, trade shows, client meetings, sales missions, and community functions
- Ensure the sales organization maintains a high level of client service and relationship management while consistently working toward or exceeding revenue objectives
Ideal Candidate
- Proven Director of Sales experience within a luxury hotel, resort, or convention-focused property
- Strong background across group, convention, corporate, and catering sales
- Demonstrated success leading sales teams, developing new business, and driving revenue growth
- Strong understanding of hotel revenue strategy, forecasting, ADR, occupancy, RevPAR, group mix, and market positioning
- Established ability to develop relationships with meeting planners, corporate accounts, DMCs, CVBs, and other hospitality industry partners
- Exceptional negotiation, communication, presentation, leadership, and relationship-building skills
- Strategic and results-oriented with the ability to balance high-level sales leadership with hands-on involvement in key accounts and business development
JOB ID: 181856
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Matt Bracher
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Additional Information
At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.
