SEO Content Marketing Specialist
Recruiting Partner: Jason Groupp
Cleveland, Ohio | Healthcare Services | Not Remote | $60,000 to $65,000 | Job ID: 178992
Job Summary
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Are you passionate about creating content that ranks in search and helps organizations become trusted resources in an AI-driven world? If you enjoy combining SEO strategy, content creation, and AI tools to drive measurable results, this is an opportunity to join a collaborative marketing team where your work will have a direct impact.
We're seeking a hands-on marketing professional who enjoys writing, optimizing content, and staying ahead of the rapidly evolving search landscape. You'll play a key role in developing high-quality content that improves organic visibility, generates inbound leads, and positions the company as an industry authority across both traditional search engines and AI-powered search platforms.
SEO Content Marketing Specialist Benefits
- Hybrid work schedule (Tuesday through Thursday in office; Monday and Friday remote)
- Health insurance reimbursement
- 401(k) eligibility after 90 days
- Opportunity for career growth within an expanding marketing team
- Small, collaborative environment with direct access to leadership
SEO Content Marketing Specialist Requirements
- 2+ years of experience in SEO, Content Marketing, Digital Marketing, Growth Marketing, or Inbound Marketing
- Strong understanding of modern SEO principles and content optimization
- Experience creating SEO-optimized blogs, landing pages, website content, and educational resources
- Hands-on experience with HubSpot CMS
- Experience using SEMrush, Google Search Console, and Google Analytics 4 (GA4)
- Comfortable leveraging AI tools such as ChatGPT, Claude, Gemini, or similar platforms to improve research and content creation
- Strong copywriting, editing, and proofreading skills
- Experience marketing B2B technology, SaaS, healthcare technology, cybersecurity, or other complex products preferred
- Self-motivated, curious, and able to manage multiple projects in a fast-paced environment
SEO Content Marketing Specialist Responsibilities
- Create and publish high-volume, SEO-optimized content including blogs, landing pages, website copy, and educational resources
- Develop content that improves visibility across traditional search engines and emerging AI-powered search platforms
- Conduct keyword research, audience research, and competitive analysis to identify content opportunities
- Optimize existing website content to improve rankings, user engagement, and organic search performance
- Publish and manage content within HubSpot CMS
- Utilize AI tools to accelerate research and content development while ensuring all published content is accurate, engaging, and aligned with brand standards
- Monitor SEO performance, keyword rankings, organic traffic, and content effectiveness using SEMrush, Google Search Console, and GA4
- Collaborate with marketing, sales, leadership, and technical subject matter experts to create compelling content for complex B2B audiences
- Repurpose long-form content into LinkedIn and other professional marketing assets to strengthen brand visibility and thought leadership
JOB ID: 178992
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Jason Groupp
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Additional Information
At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.
