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Director of Marketing
This position leads the overall marketing vision for a high-profile educational and entertainment destination, guiding its evolution into a fully immersive and guest-centered experience. The Director of Marketing will drive brand advancement, digital expansion, and audience engagement while collaborating with senior leadership to strengthen revenue, attendance, and long-range organizational objectives.
Director of Marketing Benefits
- Competitive salary range complemented by performance-driven bonus opportunities
- Full medical, dental, and vision benefits
- Retirement savings plan with employer contribution
- Paid vacation time, holidays, and parental leave
- Financial support for continuing education and professional certifications
- Comprehensive relocation assistance and temporary housing available
Director of Marketing Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related area (Master’s preferred)
- 8–10+ years of advanced marketing leadership within tourism, attractions, hospitality, or entertainment sectors
- Demonstrated ability to create and implement strategies that boost revenue and visitor volume
- Strong command of digital marketing, content development, social media, and public relations
- Experience overseeing sizeable budgets with focus on ROI and measurable results
- Proven track record in building, coaching, and managing diverse, high-performing teams
Director of Marketing Responsibilities
- Guide the overarching marketing direction to strengthen the destination’s identity and guest appeal
- Partner with senior leadership to support financial goals, attendance growth, and long-term strategic plans
- Execute cross-channel campaigns spanning advertising, media, partnerships, digital platforms, and communications
- Lead digital marketing initiatives including search optimization, email strategy, paid media, and website performance
- Work closely with programming and events teams to deliver standout initiatives that enhance engagement and drive traffic
- Oversee data analysis, performance indicators, budget oversight, and stakeholder alignment to ensure continued organizational success
At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.
JOB ID: 168325
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Tom Yengo