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Join a premium global brand that is redefining lifestyle products with thoughtful design and strong consumer appeal. We’re seeking a Senior Marketing Manager to lead strategy and execution in the Americas, driving awareness, desirability, and measurable results across our largest category.
Senior Marketing Manager – Benefits and Compensation
- Competitive base salary commensurate with experience
- Comprehensive health, dental, and vision insurance
- 401(k) with employer match
- Paid time off and company holidays
- Hybrid work environment (3 days in Stamford, CT office / 2 days remote)
- Professional development opportunities with a global, design-driven brand
Senior Marketing Manager – Requirements & Qualifications:
- 7–10 years of progressive marketing experience with premium consumer brands
- Proven success implementing global marketing strategies in a local Americas context
- Strong background in omnichannel marketing: retail/trade, digital, social media, PR, and advertising
- Experience collaborating cross-functionally with Sales, eCommerce, Product, and Operations
- Strong commercial acumen, data-driven mindset, and strategic thinking skills
- Proficiency in Office 365 (Excel, PowerPoint)
- Exceptional written and verbal communication skills
- Independent, innovative, collaborative, and purpose-driven professional approach
Senior Marketing Manager – Must Haves
- Manage and execute the Americas marketing strategy for the Feeding category, aligned with global priorities
- Lead 360° campaigns including major product launches and evergreen initiatives
- Translate consumer insights into actionable marketing initiatives and content development
- Oversee product assortment and distribution strategy from a marketing perspective
- Track and analyze KPIs (ROI, awareness, traffic, conversion) to optimize performance
- Partner with creative, product, and digital teams to ensure cohesive brand storytelling
Senior Marketing Manager – Preferred Background & Skills
- Experience working in the HOME or lifestyle consumer products sector
- Prior work with premium, design-led, or global brands
- Familiarity with consumer behavior analytics platforms
- Strong presentation and storytelling ability to influence senior stakeholders
- Experience leading teams or mentoring junior marketers
- Bilingual or multilingual skills a plus
At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.
JOB ID: 166162
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Emily Lauro