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We are hiring a Director of Growth Marketing – Subscriptions / SaaS to join a fast-growing technology company in the digital media and creator economy space.
This role is ideal for a strategic yet hands-on growth marketer who has experience scaling subscription-based SaaS platforms through user acquisition, retention, engagement, and conversion optimization. You will play a key role in driving recurring revenue growth while helping shape the future of a rapidly growing platform and brand.
Director of Growth Marketing, Subscription/SaaS Requirements
- 5+ years of experience in SaaS growth marketing or subscription-based digital marketing
- Proven success scaling B2C, DTC, or subscription SaaS products
- Strong understanding of user acquisition, lifecycle marketing, retention marketing, and conversion optimization
- Hands-on experience with:
- Google Ads
- Meta Ads Manager
- GA4
- Performance dashboards and funnel analytics
- Experience building and optimizing:
- Landing pages
- Email campaigns
- Conversion funnels
- Demand generation campaigns
- Ability to operate strategically while also executing marketing initiatives directly
- Experience working in startup, high-growth, or entrepreneurial environments
- Strong communication skills with the ability to present to leadership and stakeholders
- Comfortable wearing multiple hats in a fast-moving environment
Director of Growth Marketing, Subscription/SaaS Responsibilities
- Lead digital marketing strategy across paid social, content, and demand generation channels
- Drive subscription revenue growth and user engagement initiatives
- Own marketing analytics, KPIs, and funnel optimization efforts
- Develop and execute creator-focused marketing campaigns
- Partner closely with Product and Engineering teams on onboarding, UX, and retention improvements
- Build scalable marketing processes and growth strategies aligned with company objectives
- Present campaign performance, growth initiatives, and marketing insights to leadership
Director of Growth Marketing, Subscription/SaaS Nice to Have
- Experience in digital media, creator economy, entertainment, or music technology
- Experience with creator/influencer partnerships and community-led marketing
- Experience producing or overseeing digital/video marketing content
- Prior experience building or scaling marketing teams
- Strong understanding of customer onboarding and retention strategies
Director of Growth Marketing, Subscription/SaaS Benefits
- Competitive base salary with flexibility for top talent
- Equity/options opportunity
- Performance bonus potential
- Medical, Dental, Vision, and Life Insurance
- 401(k) program
- Fully remote work environment
- Opportunity to help shape and scale a growing marketing organization
- High visibility and direct impact on the company's growth strategy
JOB ID: 175663
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Brian Douglas