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Director of Marketing Theme Park and Attractions
This position leads the overall marketing vision for a high-profile educational and entertainment destination in a Theme park setting, guiding its evolution into a fully immersive and guest-centered experience. The Director of Marketing will drive B2C strategies, brand advancement, digital expansion, and audience engagement while collaborating with senior leadership to strengthen revenue, attendance, and long-range organizational objectives.
Director of Marketing Theme Park and Attractions Benefits
- Competitive salary range complemented by performance-driven bonus opportunities
- Full medical, dental, and vision benefits
- Retirement savings plan with employer contribution
- Paid vacation time, holidays, and parental leave
- Financial support for continuing education and professional certifications
- Comprehensive relocation assistance and temporary housing available
Director of Marketing Theme Park and Attractions Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related area (Master’s preferred)
- 8–10+ years of advanced marketing leadership within theme parks, tourism, attractions, or entertainment sectors
- Demonstrated ability to create and implement strategies that boost tickets sales, revenue, and visitor volume
- Strong command of digital marketing, content development, social media, and public relations
- Experience overseeing sizeable budgets with focus on ROI and measurable results
- Proven track record in building, coaching, and managing diverse, high-performing teams
Director of Marketing Theme Park and Attractions Responsibilities
- Guide the overarching marketing direction to strengthen the destination’s identity and guest appeal
- Partner with senior leadership to support financial goals, attendance growth, and long-term strategic plans
- Execute cross-channel campaigns spanning advertising, media, partnerships, digital platforms, and communications
- Lead digital marketing initiatives including search optimization, email strategy, paid media, and website performance
- Work closely with programming and events teams to deliver initiatives that enhance engagement and drive traffic
- Oversee data analysis, performance indicators, budget oversight, and stakeholder alignment to ensure continued organizational success
JOB ID: 174338
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Tom Yengo