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Our client, a global market leader in branded merchandise and embroidery services with operations across the US, Canada, Mexico, and Europe, is looking to hire a Head of Revenue Marketing to own marketing's direct contribution to revenue growth.
This is a fully remote, high-accountability, pipeline-ownership role — not a brand or creative leadership position. If you are a data-driven demand generation leader who lives and breathes pipeline metrics, sales alignment, and funnel economics, this is the opportunity for you.
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WHY THIS ROLE IS DIFFERENT
Most marketing leaders are measured on impressions, campaigns, and brand lift. This role is measured on one thing: revenue. You will own marketing-sourced pipeline, conversion rates, and cost per opportunity — and you will have the authority and resources to fix what's broken. You'll report directly to the CRO and lead a team of 7.
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WHAT YOU'LL OWN
Pipeline Creation
- Own marketing-sourced pipeline in both dollar value and percentage of total company pipeline
- Own pipeline quality — not lead volume
- Partner with Sales leadership to ensure marketing-sourced pipeline converts
Funnel Economics
- Track and improve Cost per Opportunity (CPO)
- Manage conversion rates across the full funnel: Lead > MQL > SQL > Opportunity
- Drive pipeline velocity for all marketing-sourced deals
- Identify and fix bottlenecks using data, not assumptions
Demand Channels (Performance Accountability)
- Paid media
- SEO and SEM
- Email and lifecycle marketing
- Website conversion optimization
- Ecommerce and marketplace performance
- Trade shows (evaluated through a pipeline lens)
Note: You will not personally run every channel. You will set priorities, targets, and hold channel owners and agencies accountable for outcomes.
Sales Alignment
- Align with Sales on shared definitions: MQL, SQL, and Opportunity
- Resolve pipeline quality disputes with data — not anecdotes
- Build a relationship with the Sales organization based on mutual accountability, not deference
Agency and Vendor Management
- Hold agencies accountable to pipeline outcomes
- Enforce performance scorecards and kill underperforming programs
- Ensure vendors don't redefine success in their own favor
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WHO YOU ARE
You have:
- 8-15 years of experience in B2B or B2B2C marketing
- Proven, documented ownership of pipeline KPIs — not just campaign metrics
- Deep experience working alongside Sales leadership
- Hands-on background in paid media, lifecycle marketing, and web conversion
- A track record of killing programs that don't work — including your own ideas
- Comfort operating in environments with revenue pressure and high expectations
You are:
- Revenue-first in your mindset — you think in pipeline, not clicks
- Data-driven and disciplined — you settle disagreements with numbers
- A strong operator, not a visionary brand marketer
- Low ego, high standards — you don't need the spotlight to do great work
- Comfortable with productive tension between Marketing and Sales
- A clear communicator, both in writing and in person
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SKILLS AND CAPABILITIES
Demand Generation
- ICP definition and segmentation
- Lead scoring and MQL-to-SQL conversion rules
- Cost per opportunity modeling
- Funnel conversion math
Marketing Operations
- CRM and marketing automation platforms
- Attribution modeling and accuracy
- Dashboard-based performance management
Sales Alignment
- SLA enforcement between Marketing and Sales
- Sales enablement content and tooling
- Experience saying "no" to Sales — and backing it up with data
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HOW YOU'LL BE MEASURED
Your performance will be evaluated on:
- Volume and quality of sales-accepted pipeline
- Conversion rates at each funnel stage
- Cost per opportunity
- Pipeline coverage ratio
- Attribution accuracy
- Sales team satisfaction (measured formally, not informally)
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ADDITIONAL DETAILS
- Supervisory Responsibility: 7 direct reports
- Language: Spanish language skills a plus but not required.
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ABOUT OUR CLIENT
Our client is a well-established, global company with a 30+ year track record of serving major brands across North America and Europe. They are known for their operational excellence, strong customer relationships, and a value based culture
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READY TO OWN THE NUMBER?
If you're a demand generation leader who is tired of being measured on vanity metrics and wants to be held accountable for real revenue outcomes, we want to hear from you.
JOB ID: 173351
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Andy Tripoli