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Head of Marketing
Join a fast-growing SaaS startup in the e-commerce enablement space as the Head of Marketing. This is an exciting opportunity to build, lead, and scale a marketing engine for a company that develops beautifully designed, high-converting UX tools used by top online brands. If you are passionate about shaping the growth trajectory of a high-potential tech product and building a marketing function from the ground up, this role is for you.
Head of Marketing Benefits & Compensation
- Competitive salary (110k-150k) based on experience.
- Comprehensive health, dental, and vision coverage.
- Flexible work environment with opportunities for professional growth.
- Collaborative culture that values innovation and creativity.
Head of Marketing Requirements & Qualifications
- 5+ years of experience in marketing, ideally within SaaS, e-commerce, or tech.
- Proven track record of growing early-stage startups or emerging brands.
- Strong performance marketing skills and fluency in analytics.
- Experience with lifecycle/CRM and customer retention programs.
- Highly collaborative, hands-on, and comfortable in an unstructured environment.
- Exceptional communication and storytelling skills.
- Data-driven operator with a test-iterate mindset.
Head of Marketing Preferred Background & Skills
- Experience in the Shopify ecosystem or e-commerce marketing tools.
- Experience building a marketing function from scratch.
- Familiarity with attribution modeling and funnel analytics.
Head of Marketing Day-to-Day Responsibilities
- Lead the entire marketing function, focusing on growth, acquisition, lifecycle, and brand.
- Build and mentor a small, high-performance marketing team.
- Own marketing strategy, funnel optimization, and performance analytics.
- Launch data-driven campaigns across paid, social, search, partnerships, and content.
- Oversee lifecycle/CRM programs to improve retention and customer engagement.
- Collaborate cross-functionally with product, engineering, and leadership.
- Manage budget forecasting, reporting, and marketing operations.
- Develop messaging, content, and thought leadership for the brand.
At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.
JOB ID: 168618
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Emily Lauro