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Company Overview
A growing technology company in the intelligence and security space provides a SaaS platform that enables investigators and analysts to efficiently collect and analyze open-source data. The platform is designed to reduce time spent managing data so teams can focus on investigation and insight. As the organization continues to scale, the Marketing team is hiring a Field and Partner Marketing Manager to develop and execute high-impact events that increase brand awareness and drive pipeline growth.
Location: Remote (candidates must be located in approved U.S. states)
Role Summary
The Field and Partner Marketing Manager will own the strategy and execution of field and partner marketing programs, including conferences, trade shows, webinars, and roadshows. This role blends event strategy, project management, and demand-generation expertise. You will collaborate closely with sales, product, partner, and marketing teams to ensure events generate qualified leads, accelerate pipeline, and reinforce the company’s market leadership.
Key Responsibilities
- Plan and execute event programs
- Design and deliver end-to-end field and partner marketing programs that align with go-to-market objectives and drive sales pipeline. Manage all aspects of digital and in-person events, including goals, KPIs, contracts, budgets, logistics, vendors, and speakers. Execute high-quality webinars, demos, trade shows, workshops, and customer events on time and within budget.
- Own end-to-end logistics
- Secure venues, negotiate contracts, oversee setup and teardown, manage staffing and on-site execution, coordinate booth presence and materials, and ensure seamless event operations.
- Cross-functional collaboration
- Partner with sales development, account executives, partners, and sales leadership to determine the optimal mix of field events by region. Work with marketing operations and demand generation to align registration workflows and campaigns across channels. Communicate priorities and manage pre- and post-event follow-up and evaluation.
- Promotion and lead generation
- Develop event-promotion strategies across email, social, web, and partner channels. Oversee the creation of invitations, promotional assets, and collateral. Ensure every event includes a comprehensive pre-event and post-event nurture strategy.
- Data-driven evaluation
- Track and report event performance and impact on sales pipeline. Measure ROI, analyze results, identify opportunities for improvement, and recommend future investments based on insights.
- Relationship management
- Build and maintain strong relationships with vendors, partners, industry associations, and customers. Serve as the primary point of contact for event-related coordination.
- Internal events and culture support
- Assist with internal meetings, off-sites, and company-wide events as needed. Support larger customer or user conferences and other demand-generation initiatives.
- Budget ownership
- Manage regional and program budgets to ensure efficient use of resources and alignment with revenue goals.
- Travel and on-site leadership
- Travel to events approximately 25–30% of the time and provide on-site leadership to ensure a professional and high-quality attendee experience
Skills and Qualifications
- Bachelor’s degree in marketing, business, communications, or a related field
- 4+ years of experience in B2B field marketing or event marketing
- Experience in SaaS, cybersecurity, or adjacent technology markets preferred
- Proven success planning and executing large-scale events and integrated campaigns
- Strong project-management and organizational skills with the ability to manage multiple initiatives simultaneously
- Excellent written and verbal communication skills
- Data-driven mindset with experience analyzing event performance metrics
- Familiarity with marketing automation and CRM tools (e.g., HubSpot or similar)
- Creative, proactive problem solver with high energy and attention to detail
- Willingness to travel and work occasional evenings or weekends as required
Compensation & Benefits
- Approximate salary: $100,000-$120,000 annually, depending on experience
- Competitive health, dental, and vision coverage
- 401(k)
- Generous paid time off
- Remote or hybrid flexibility
- Professional development opportunities
Why Join?
This role offers the opportunity to shape and grow a field and partner marketing function within a fast-paced, collaborative organization. You’ll have a direct impact on revenue growth while building programs that elevate brand presence and support a mission-driven product in the intelligence and security space.
JOB ID: 169271
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Katie Winkler