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We are a leading financial publisher known for delivering valuable insights through our newsletters and premium trading and investment services. With a strong commitment to providing high-quality financial information, we are looking for a dynamic Marketing Director to lead our marketing teams and spearhead our direct response marketing initiatives.
Marketing Director Qualifications:
- Proven track record in direct response marketing, with a strong preference for experience in the financial sector
- Strong leadership skills, with a history of effectively managing and inspiring multiple marketing teams
- Expertise in media buying and driving targeted traffic across a range of digital channels
- Experience in successfully selling both low-cost ($49 annually renewed) and high-ticket ($3500+) products online, especially through strategic product launches
- Proficient in marketing technology platforms, including Salesforce Marketing Cloud
- Strong analytical abilities, with experience in reporting, A/B testing, and optimizing campaign performance
- Able to excel in a fast-paced environment, effectively managing multiple priorities at once
- Exceptional communication and interpersonal skills, with a proven ability to collaborate across teams
- Experience with tools like ClickUp, Teams, and Power BI is a plus
Marketing Director Benefits:
- Healthcare through Florida Blue (BCBS)
- PTO, Paid Holidays, Paid Family Leave
- 401K
- Growth opportunities!
At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.
JOB ID: 164308
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Rico Villavicencio