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Director of Marketing – Travel & Tourism Industry
A leading organization in the Napa Valley travel and tourism space is seeking a dynamic and strategic Director of Marketing to lead brand development, content strategy, and media initiatives across paid, owned, and earned channels. This role is perfect for a hands-on marketing leader who excels in driving performance, inspiring teams, and building influential partnerships across the industry. VNV is a non-profit with 15–20 people on the team.
What You’ll Be Doing:
- Lead the organization’s brand strategy across all touchpoints—digital, print, social, and experiential
- Oversee content planning, paid media, website, social platforms, and promotional campaigns
- Act as brand ambassador and spokesperson within the industry and local community
- Manage agency relationships, internal teams, and marketing budget to deliver measurable results
- Drive consumer insights and research to guide strategy and demonstrate tourism’s economic impact
- Partner with local stakeholders, tourism boards, and executive leadership to align goals and messaging
- Mentor a high-performing marketing team and foster collaboration and excellence across departments
What We’re Looking For:
- 10+ years of marketing leadership experience, ideally in tourism, destination marketing, or related industries
- Deep understanding of paid, earned, and owned media strategies
- Strong background in content strategy, digital marketing tools, and brand management
- Excellent communication and stakeholder engagement skills
- A flexible, proactive mindset with proven success managing teams and campaigns
- Bachelor’s degree required; MBA preferred
100% Health Benefits covered (50% for dependents)
401k – 4% match
Bonus potential up to 10%
4 weeks vacation
At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.
JOB ID: 163712
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Dean Romano