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We are seeking a strategic and creative Director of Marketing to lead our marketing efforts and elevate our brand presence nationally. Reporting to the CEO, the Director of Marketing will drive all aspects of marketing, including brand strategy, digital marketing, content creation, public relations, and market expansion. This role is pivotal in driving customer engagement, increasing market share, and shaping the company’s global brand identity.
Restaurant Director of Marketing Benefits:
· Competitive salary and performance-based bonuses.
· Comprehensive benefits package, including health, dental, and vision insurance.
· Opportunities for career growth within a rapidly expanding national company.
· A vibrant, inclusive work environment that celebrates diversity and creativity.
Restaurant Director of Marketing Responsibilities:
· Develop and execute a comprehensive marketing strategy aligned with our brands’ business goals.
· Lead brand positioning, ensuring consistency across all channels, including digital, print, and in-store experiences.
· Drive digital marketing campaigns, including SEO/SEM, social media, email marketing, and advertising.
· Drive customer acquisition and retention through innovative campaigns and programs.
· Collaborate with product development and culinary teams to launch new products and promote existing offerings.
· Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
· Manage marketing budgets, ensuring efficient allocation of resources and strong ROI.
· Measure and report on campaign performance, using data to optimize strategies and achieve KPIs.
Restaurant Director of Marketing Qualifications:
· Bachelor’s degree in marketing, Business, or a related field; MBA preferred.
· 7+ years of marketing experience, with at least 3 years in a leadership role, preferably in the food, beverage, or hospitality industry.
· Experience in digital marketing, including social media, content marketing, and analytics tools (e.g., Google Analytics, HubSpot).
· Strong understanding of global food trends and consumer behavior in diverse markets.
· Exceptional leadership and team management skills, with a collaborative and innovative mindset.
· Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
· Passion for food, culture, and culinary innovation is a plus.
At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.
JOB ID: 160930
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Kenji Salz