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Marketing Manager
Medical Aesthetics | Multi-Location Growth | $100K–$120K + Bonus + Equity
We're seeking a hands-on Performance Marketing Manager to lead paid media and digital growth for a rapidly expanding, multi-location medical aesthetics and plastic surgery organization. This is an opportunity to take ownership of performance marketing across an established portfolio of aesthetics brands while helping build the marketing engine for significant expansion throughout the Southeast. The ideal candidate is both analytical and creative, comfortable managing campaigns directly within advertising platforms, and experienced in driving measurable lead generation and revenue growth across multiple locations.
What You'll Be Responsible For
- Own and manage paid search, paid social, and programmatic advertising campaigns across multiple brands and markets.
- Develop and optimize media budgets, bidding strategies, channel mix, and creative testing to improve campaign performance.
- Manage the full marketing funnel, from initial consumer engagement and lead generation through consultations and booked services.
- Monitor and improve key performance metrics, including cost per lead (CPL), customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates.
- Partner with location managers and operations teams to improve lead response times, follow-up processes, and appointment conversion.
- Develop and execute localized marketing campaigns to support new location openings and market expansion.
- Oversee landing page optimization, lead capture forms, CRM workflows, and call tracking.
- Build reporting dashboards and provide regular performance insights to leadership.
- Coordinate agency partners, freelance creative resources, and marketing vendors while maintaining accountability for results.
- Support social media, reputation management, membership campaigns, promotions, and local marketing initiatives.
What We're Looking For
- Approximately 5–9 years of performance marketing or paid media experience.
- Hands-on experience managing Google Ads, Meta Ads, and programmatic campaigns.
- Background supporting a multi-location, high-consideration consumer business.
- Demonstrated success managing advertising budgets and improving CPL, CAC, ROAS, and conversion performance.
- Strong understanding of lead generation, CRM systems, funnel optimization, and marketing attribution.
- Experience with GA4, advertising platforms, and call tracking.
- Ability to independently analyze campaign performance, identify opportunities, and make data-driven decisions.
- Experience managing agency partners and creative resources.
- Comfortable working in a fast-paced, growth-oriented environment with significant accountability for results.
Experience in medical aesthetics, elective healthcare, dental implants, home services, home health, or other multi-unit consumer businesses is particularly relevant.
What You'll Get
- Base salary of $100K–$120K, depending on experience.
- Annual performance bonus targeted at 15–25% of base salary.
- Class P equity participation, offering long-term upside tied to platform performance.
- Hybrid or remote flexibility, with preference for candidates based in the Southeast.
- Opportunity to help shape the marketing strategy and infrastructure of a rapidly growing organization.
- Direct access to executive leadership and significant influence over business growth.
- Opportunity to grow alongside an expanding organization targeting 40 locations over the next five years.
This is a hands-on leadership opportunity for someone who knows how to turn marketing investment into measurable revenue growth and wants to play a meaningful role in building something at scale.
JOB ID: 183695
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Suzie Coughlin