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Foodservice Sales Rep – K-12
A respected consumer products organization is seeking an experienced Foodservice Sales Rep to drive new business and expand its presence within the K-12 and institutional foodservice markets. This role offers a high-impact sales opportunity for a motivated professional who enjoys prospecting, building relationships, and developing territory strategies.
Foodservice Sales Rep Benefits & Compensation
- Base salary of $105,000
- Performance-based bonus opportunity
- Travel commitment of 40–60% throughout the assigned territory
Foodservice Sales Rep Requirements & Qualifications
- Bachelor’s degree in Business, Sales, Marketing, or related field, or equivalent sales experience
- Minimum 3+ years of wholesale, foodservice, CPG, or related B2B sales experience
- Experience working with foodservice accounts and distributors strongly preferred
- Knowledge of K-12, school nutrition, healthcare, or institutional foodservice sectors highly desirable
- Proven track record of new business development and territory growth
- Proficiency in sales forecasting, CRM systems, pipeline management, and territory planning
- Ability to travel 40–60% and manage a large geographic territory independently
Foodservice Sales Rep Day-to-Day Responsibilities
- Prospect aggressively for new business through networking, lead generation, market research, and direct outreach
- Build and maintain relationships with K-12 decision makers, school nutrition professionals, distributors, and other key stakeholders
- Develop and execute a strategic territory plan focused on high-value prospects and revenue growth
- Manage sales pipeline, forecasting, CRM activity, and follow-up processes to meet quarterly and annual sales targets
- Conduct customer meetings, presentations, sales calls, and business development activities throughout the territory
- Represent the company at trade shows, conferences, and industry events to maximize lead generation
- Monitor market trends and competitive activity, sharing insights with leadership
- Collaborate with internal teams to support customer acquisition and long-term account growth
This position is ideal for a proactive sales professional who takes ownership of their territory and thrives on creating new business opportunities while contributing directly to company growth.
JOB ID: 182289
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Michael Lanzetta