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Home Care Liaison / Business Development Specialist
A respected healthcare services group is seeking a dynamic, growth-oriented professional to expand their home care market footprint in San Diego. This high-impact role focuses strictly on relationship management, strategic partnerships, and census growth, offering direct exposure to both home care and skilled home health environments. If you are an entrepreneurial connector who thrives on building referral networks, driving client acquisition, and scaling a business footprint, this role offers high autonomy, direct access to ownership, and a clear pathway for career advancement.
Benefits & Compensation
- Competitive Base Salary: $75,000 – $95,000, commensurate with experience.
- Aggressive Incentive Structure: Uncapped bonus potential tied directly to census growth, private pay client acquisition, and successful new admissions.
- Travel Support: Full mileage reimbursement at the IRS standard rate for all community outreach and B2B marketing travel.
- Tools for Success: Cell phone stipend and full marketing resources.
- Autonomy & Impact: Direct line to ownership with significant influence over growth strategies.
Core Responsibilities
- Drive Business Development: Act as the primary face of the organization across San Diego County; build and nurture strong, high-volume referral pipelines.
- Cultivate Key Relationships: Establish and maintain deep connections with hospital discharge planners, county caseworkers, medical professionals, and community organizations.
- Accelerate Census Growth: Lead community outreach initiatives, conduct initial intake consultations with potential clients and families, and convert incoming leads into active admissions.
- Strategic Partnerships: Collaborate with company leadership to design, execute, and report on targeted marketing campaigns and strategic growth initiatives.
- Market Expansion: Identify untapped market opportunities to expand the brand's footprint across both private-pay sectors and public programs.
Requirements & Qualifications
- Proven Business Development Track Record: 2–3 years of experience in healthcare sales, medical liaison roles, or business development within California private pay home care or skilled home health environments.
- Relationship Builder: Demonstrated success in establishing and maintaining referral relationships with case managers, medical professionals, and community stakeholders.
- Growth Mindset: High energy and a proactive approach to identifying market opportunities and converting prospects into active clients.
- Mobility: Valid driver’s license and the willingness to travel frequently throughout San Diego County for B2B marketing, networking, and community events.
Preferred Background & Skills
- Strong background in private-pay client acquisition or expanding Medi-Cal programs.
- Prior experience initiating Medi-Cal client applications and setting up home health pipelines.
- Deep existing network of healthcare professionals and case managers within San Diego County.
JOB ID: 181390
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Andrea Foley