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A dynamic, entrepreneurial consumer and lifestyle company is seeking a highly creative, commercially minded Director, Brand & Creative to lead brand development and creative execution across a growing portfolio of brands, products, partnerships, and experiences.
This is an exciting opportunity for a sophisticated brand builder who combines exceptional visual taste with strong strategic thinking and a hands-on approach to execution. The Director will play a key role in shaping how brands come to life—from initial concept and visual identity through packaging, partnerships, retail experiences, events, and consumer-facing activations.
This is not a role for someone who wants to solely oversee creative from a distance. We are looking for an individual who can develop the vision, create compelling presentations, provide thoughtful creative direction, and personally drive projects forward in a fast-paced, entrepreneurial environment.
Key Responsibilities
- Develop and evolve brand positioning, visual identity, creative direction, and overall brand expression across multiple consumer-facing brands.
- Create and maintain brand guidelines, brand books, visual systems, toolkits, and templates.
- Build polished brand decks, partnership presentations, concept decks, mood boards, and other high-level creative materials.
- Translate strategic ideas into compelling visual narratives for internal leadership, retailers, licensees, strategic partners, and other stakeholders.
- Lead creative review and approval of products, packaging, photography, marketing materials, and branded assets.
- Provide clear, elevated creative direction to designers, agencies, photographers, production partners, and vendors.
- Maintain consistency and quality across all brand touchpoints.
- Oversee and organize brand assets, including logos, photography, packaging files, templates, fonts, and creative guidelines.
- Develop creative direction for launches, pop-ups, events, retail activations, partnerships, and experiential moments.
- Translate brand identity into physical environments, signage, merchandising, collateral, gifting, and consumer experiences.
- Partner cross-functionally with Product, Social, Partnerships, PR, Marketing, and external agencies.
- Balance creative vision with commercial objectives, budgets, timelines, and operational realities.
- Support the development and launch of new brands, products, collaborations, and brand extensions.
Ideal Background
- 7–10+ years of progressive experience within brand, creative, consumer products, experiential marketing, or integrated marketing.
- Experience with consumer-facing brands within industries such as lifestyle, food & beverage, beauty, fashion, hospitality, entertainment, or consumer products strongly preferred.
- Strong portfolio demonstrating exceptional work across brand development, visual identity, presentations, packaging, and creative execution.
- Outstanding visual judgment with a sophisticated eye for branding, typography, imagery, presentation, and detail.
- Advanced ability to develop high-quality brand decks and presentations.
- Experience managing product and packaging creative approvals.
- Experience supporting experiential events, pop-ups, launches, retail activations, or other physical brand experiences.
- Strong working knowledge of Adobe Creative Suite, Canva, Keynote, PowerPoint, and/or comparable creative platforms.
- Experience managing designers, agencies, photographers, production partners, and vendors.
- Highly organized with the ability to manage multiple brands, projects, priorities, and deadlines simultaneously.
- Comfortable working in a fast-moving, entrepreneurial environment where priorities can evolve quickly.
Who Will Thrive in This Role
The ideal candidate is equal parts brand builder, creative thinker, and hands-on executor. You know how to take an early-stage idea and transform it into a clear, elevated, commercially relevant brand.
You are equally comfortable developing a brand deck, reviewing packaging, briefing a designer, shaping the creative direction for an event, and ensuring an external partner is executing against brand standards.
You bring excellent taste and strong creative instincts, but you are also practical, organized, collaborative, and solutions-oriented. You do not need a large team or layers of infrastructure to produce exceptional work.
This is an opportunity to have significant creative influence across a growing portfolio and help shape brands and experiences from the ground up.
This search is being conducted confidentially. Additional details regarding the company and opportunity will be shared with qualified candidates during the interview process.
JOB ID: 180458
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Francesca Brajuha