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We're seeking a motivated Paid Media Specialist to join a growing nightlife and live events company producing nationally touring entertainment experiences. This role will help build, manage, and optimize paid campaigns supporting 100+ shows each month, working closely with Marketing and Social Media teams to drive ticket sales, reach new audiences, and grow multiple event brands nationwide.
This is a full-time, hybrid position based in New York City, with three days per week in a Williamsburg, Brooklyn office. Candidates must be based in the NYC metro area and able to commute to the office.
Benefits & Compensation
- $23–$25 per hour, commensurate with experience
- Discretionary performance bonuses
- Medical, dental, and vision insurance
- 401(k) after one year of employment
- Flexible scheduling and paid sick time
- Opportunities for professional growth working directly with senior marketing leadership
- Frequent team happy hours and outings
- Concert ticket benefit of up to $100 per month when guest-list access is unavailable
Paid Media Specialist Responsibilities
- Build, launch, and manage paid campaigns for 100+ upcoming live events each month using Meta Ads Manager.
- Monitor campaign performance and make data-driven optimization decisions based on ROAS, CTR, CPR, and other key performance metrics.
- Manage paid advertising across platforms including Meta, TikTok, Snapchat, and Google.
- Test and optimize creative, copy, audiences, targeting, and campaign strategies to improve ticket sales and overall performance.
- Collaborate with Social Media and Marketing teams to brainstorm and develop compelling advertising creative.
- Create and edit static and video assets using Canva, CapCut, Adobe Premiere, or similar creative tools.
- Manage, troubleshoot, and optimize pixels, ticketing integrations, and other tracking sources to ensure accurate attribution and reporting.
- Analyze campaign results and identify opportunities to improve efficiency and performance across a high volume of live events.
- Stay current on paid media trends, platform updates, and emerging strategies within music, nightlife, entertainment, and live events.
- Help develop new approaches for reaching audiences and growing nationally touring entertainment brands.
Paid Media Specialist Qualifications
- 1–2 years of experience building and managing digital advertising campaigns; relevant internship experience will be considered.
- Hands-on experience with Meta Ads Manager and familiarity with paid social campaign setup, management, and optimization.
- Understanding of digital advertising metrics including ROAS, CTR, CPR, conversions, and campaign efficiency.
- Experience creating and executing both static and video advertising creative.
- Familiarity with Canva, CapCut, Adobe Premiere, or similar creative platforms.
- Experience with TikTok, Snapchat, Google Ads, pixels, tracking, or ticketing platforms is a plus.
- Strong analytical skills with the ability to use campaign data to make informed optimization decisions.
- Exceptional attention to detail and accuracy while managing a high volume of campaigns.
- Highly organized, proactive, and comfortable balancing multiple priorities in a fast-paced environment.
- Collaborative mindset with the ability to work closely with creative, social media, and marketing teams.
- Passion for music, pop culture, nightlife, and live events.
- A unique perspective on how paid media can engage audiences within music and entertainment.
- Enthusiasm for a variety of music and entertainment communities is a plus.
- Must be based in the NYC metro area and able to work three days per week in Williamsburg, Brooklyn.
JOB ID: 179753
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Brian Crowe