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A fast-growing, multi-brand franchise organization is seeking a dynamic Digital Paid Media Manager to drive impactful advertising strategies and support the growth of its franchisee network. This is a chance to join a collaborative team dedicated to innovation, development, and real results.
Digital Paid Media Manager Benefits & Compensation
- 401(k) with company matching
- Comprehensive health, dental, and vision insurance
- Paid time off and parental leave
- Inclusive and dynamic culture
- Wellness resources
- Clear path for advancement and professional development
Digital Paid Media Manager Requirements & Qualifications
- Bachelor’s degree; marketing, business, or related field preferred
- 3+ years of paid media experience, particularly in strategy, execution, and management
- Experience leading digital campaigns from concept through post-campaign analysis
- Strong analytical skills with the ability to interpret campaign data and deliver insight-driven recommendations
- Proficiency in web analytics and ad platforms, including Google AdWords, Google Analytics, WordPress, HubSpot, and Meta Business Suite
- Working knowledge of HTML and JavaScript development constraints
- Excellent communication, presentation, vendor management, and team leadership skills
- Must be able to work on-site daily in the Virginia Beach market
Digital Paid Media Manager Preferred Background & Skills
- Experience with agency or multi-location digital marketing
- Prior oversight of franchise or distributed marketing programs
Digital Paid Media Manager Day-to-Day Responsibilities
- Develop and manage keyword/audience targeting, ad creative, and landing page strategies across all channels for various brands and services
- Collaborate with SEO, brand marketing, and creative teams to deliver cohesive, multi-channel campaigns
- Manage relationships with external agencies and media vendors to meet deliverables and performance goals
- Oversee paid media budgets at both the national and local levels, maximizing lead generation and customer acquisition
- Track KPIs, analyze performance data, and provide strategic recommendations
- Create and maintain weekly, monthly, and quarterly paid media reports
- Support franchisees and internal teams with digital marketing guidance
- Assist with hiring, training, and managing digital marketing staff
- Stay current on the latest advertising technologies, AI integrations, and best practices
Join a company that values your expertise, fuels your growth, and rewards your impact!
JOB ID: 179285
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Marisa Roberts