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Seeking a Digital Marketing Specialist (Paid Search) who has personally managed and optimized Google Ads campaigns for ecommerce businesses. The ideal candidate is a hands-on paid search expert with experience managing significant advertising budgets, developing campaign strategy, analyzing performance data, and making daily optimization decisions that improve ROAS, revenue, and customer acquisition. This role is best suited for someone who has owned Search, Shopping, and Performance Max campaigns—not someone who has only supported campaigns or managed agency relationships.
Candidates must be authorized to work in the United States without employer sponsorship, now or in the future. Visa sponsorship is not available for this position.
Compensation
- Target salary range: $60K–$70K
- Higher compensation will be considered for candidates with exceptional experience managing large-scale ecommerce campaigns and significant advertising budgets
Responsibilities
- Manage and optimize Google Ads campaigns including Search, Shopping, Display, and Performance Max.
- Own campaign strategy, budget allocation, bidding strategies, and ongoing optimization.
- Manage high five-figure to six-figure monthly advertising budgets with accountability for ROAS, revenue, and customer acquisition.
- Build and optimize campaign structures, keyword strategies, ad groups, audiences, and asset groups.
- Review Search Terms Reports to identify keyword opportunities, add negative keywords, and reduce wasted spend.
- Analyze campaign performance and make data-driven recommendations to improve results.
- Optimize Performance Max campaigns and understand how they work alongside Search and Shopping campaigns.
- Manage and analyze Google Merchant Center, product feeds, and Shopping campaign performance.
- Partner with creative and web teams on ad copy, landing pages, and conversion optimization.
- Prepare reporting on spend, revenue, ROAS, customer acquisition, and overall campaign performance.
Qualifications
- 2–4+ years of hands-on Google Ads management experience.
- Experience managing ecommerce, retail, consumer products, or direct-to-consumer paid search campaigns.
- Experience personally managing significant Google Ads budgets (high five-figure to six-figure monthly spend preferred).
- Google Search campaigns experience
- Google Shopping campaigns experience
- Performance Max experience
- Keyword research and campaign structure experience
- Search Terms Reports experience
- Negative keyword strategies experience
- Bid management and budget optimization experience
- Audience targeting and segmentation experience
- Experience with Google Merchant Center, product feeds, catalog management, and feed optimization preferred.
- Experience with Google Analytics, Google Tag Manager, conversion tracking, and attribution.
- Strong Excel or Google Sheets skills.
- Ability to analyze performance data and make independent optimization decisions.
JOB ID: 179257
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Lori Oberlander