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The Opportunity
A well-established, growth-oriented B2B SaaS company (65 employees) is seeking a Head of Marketing to serve as a transformative leader and hands-on executor. This is a high-visibility role reporting directly to the CEO, with a seat on the company's leadership team.
Their marketing team has a solid foundation in brand and content — this hire will bring the growth marketing rigor, strategic clarity, and cross-functional leadership needed to turn the function into a measurable pipeline engine.
What You'll Own
• Own the full marketing strategy, roadmap, and quarterly OKRs aligned to company growth priorities
• Lead demand generation strategy and be hands-on in execution — campaign design, HubSpot workflows, testing, and performance optimization
• Define ICP, buyer personas, segmentation, and messaging architecture; drive Sales and Marketing alignment
• Build and own pipeline attribution reporting for the leadership team — lead flow, MQL definitions, CAC/ROAS, and what to scale or cut
• Establish a campaign-based operating model: integrated campaigns, shared metrics, clear owners
• Assess product marketing needs and lead the hiring and onboarding of a dedicated PMM (planned for late this year or early next)
• Coach and develop a 4-person marketing team (growing to 5); clarify role boundaries and make smart resourcing decisions
What We're Looking For
Experience
• 8–12 years in B2B SaaS marketing with direct responsibility for pipeline outcomes
• Proven success building and scaling demand gen programs (paid, organic, automation)
• Experience in a lean or scaling org where leaders execute tactically while setting strategic direction
• Track record of leading through influence across multiple levels of an organization
Functional Strengths
• Deep expertise in growth/demand gen: channel strategy, experimentation, conversion optimization, marketing automation, and attribution
• HubSpot fluency — comfortable building automations, dashboards, and workflows directly
• Enough product marketing breadth to define scope, evaluate PMM candidates, and guide early PMM work
Leadership Style
• Player-coach mentality — comfortable being hands-on indefinitely, not just delegating
• Communicates clearly across audiences: CEO, peers, and individual contributors
• Solutions-oriented, avoids siloed execution, builds relationships quickly
• Can navigate a fast-moving environment while building structure that scales
JOB ID: 177794
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Katie Winkler