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Our client, a well-established financial services firm specializing in custodial and trust solutions, is seeking an experienced Outbound Marketing B2B Growth Specialist
Outbound Marketing B2B Growth Specialist Perks:
- Base salary in the $75-$85k range
- FULLY REMOTE ROLE– EST working hours
- Medical insurance with HSA
- Dental and vision insurance
- PTO and standard holidays
Outbound Marketing B2B Growth Specialist Responsibilities:
- Source, evaluate, and manage lead lists from various data providers across all five verticals and maintain them in HubSpot with proper segmentation, tagging, and lifecycle stage tracking
- Build vertical-specific outbound playbooks: define ideal customer profiles, craft outreach sequences, and optimize based on response data
- Build and manage outbound email sequences and workflows in HubSpot, including automated nurture tracks, task queues, and follow-up reminders
- Develop and execute the company podcast strategy: coordinate production, manage distribution, and use episodes for lead generation
- Pre-screen outbound prospects before handoff to sales: verify firmographic data, assess fit, and prioritize by strategic value
- Create multi-touch outbound campaigns that combine email, LinkedIn outreach, and targeted content distribution
- Develop outbound-specific messaging and collateral for each vertical in coordination with leadership
- Track and report on outbound metrics using HubSpot dashboards: emails sent, response rates, meetings booked, pipeline generated, and conversion rates
- Maintain clean and organized contact and company records in HubSpot, ensuring proper attribution, deal association, and list management
- Test and iterate on outbound approaches, channels, and messaging to continuously improve performance
Outbound Marketing B2B Growth Specialist Minimum Qualifications:
- 3+ years of experience in outbound marketing, growth marketing, demand generation, or business development
- Hands-on experience with HubSpot CRM for contact management, sequences, workflows, and reporting
- Experience with lead sourcing tools
- Proven ability to build and optimize outbound email campaigns with measurable results
- Strong analytical skills with comfort interpreting performance data and making data-driven decisions
- Excellent written communication skills for crafting outreach sequences and content
- Experience collaborating closely with sales teams on lead qualification and handoff processes
- Bachelor's degree in marketing, business, or a related field
- Experience in B2B financial services, fintech, or wealth management outbound marketing
- Podcast production or management experience, preferred
- HubSpot certification (Marketing Hub or Sales Hub), preferred
- Understanding of the RIA, family office, or alternative investment landscape, preferred
- Experience with account-based marketing (ABM) strategies, preferred
- Comfort with cold outreach and creative prospecting techniques, preferred
JOB ID: 172056
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Jana Walker