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The Director, Product Development leads digital product organization, owning the vision, strategy, and end-to-end delivery of the customer-facing and internal software products that power the customer experience. This role sets the product roadmap across web, mobile, and booking platforms, leads a team of product managers, and partners closely with Engineering, Design, Marketing, and Operations to translate business goals into shipped product outcomes that drive growth, retention, and operational efficiency across a global tunnel network.
Duties and Responsibilities
· Lead the build-out, evolution, and ongoing optimization of Goodwin Recruiting's consumer website — owning information architecture, content strategy, page performance, conversion optimization, SEO and AEO (Answer Engine Optimization), and integration with the booking and member experience.
· Lead 0-to-1 builds of POS, ecommerce, and bespoke applications — from architecture through GA.
· Operationalize an AI-native SDLC: coding assistants, code-gen, automated tests, AI code review, agentic workflows, and the guardrails to make it safe.
· Own reliability and performance of in-market POS and ecommerce apps — multi-AZ, zero-downtime deploys, SLOs, observability, and on-call leadership.
· Architect for in-memory and edge compute: Redis / KeyDB / Memcached, edge KV, caching patterns that keep p95 low under load.
· Partner with VP, Head of Technology with product vision, strategy, and multi-year roadmap for digital product portfolio — including the consumer website, mobile applications, booking and reservations platform, member and loyalty programs, and internal operations tools.
· Partner with Marketing, Brand, and Design to deliver a unified, on-brand digital experience across web and mobile that drives flyer acquisition, conversion, and retention.
· Champion customer-centric discovery — leveraging research, analytics, experimentation, and direct flyer and instructor feedback to validate problems and solutions before investing in build.
· Own website and product KPIs and OKRs — site traffic, organic and AI-referred visits, bookings conversion, repeat visit rates, member growth, NPS, and operational efficiency — and report results regularly to executive leadership.
· Establish and evolve product management practices: discovery, prioritization frameworks, roadmap planning, lifecycle management, launch readiness, and post-launch measurement.
Manage vendor and partner relationships for web development, CMS, SEO/GEO/AEO tooling, product tooling, third-party integrations, and platform partners.
Work Experience and Requirements
· Bachelor's degree in Business, Computer Science, Engineering, Design, or a related field; MBA or advanced degree preferred.
· 10+ years in software engineering, with 4+ years leading engineering teams. Shipped at least one consumer-facing web/ecommerce and POS product from zero to scaled production
· At least one bespoke/custom application (kiosk, in-venue, mobile, embedded, or internal tool) — comfortable choosing the right stack per form factor.
· Demonstrated experience leading the build-out, redesign, or major evolution of a consumer-facing website — including IA, content management, performance, SEO, AEO, and conversion optimization.
· Working understanding of SEO,GEO,,AEO (Answer Engine Optimization) best practices — structured data, schema markup, content design for LLM-powered search, and measuring visibility across both traditional search engines and AI answer engines (e.g., ChatGPT, Perplexity, Google AI Overviews).
· Experience setting product strategy and roadmaps for a multi-product portfolio across web and mobile platforms.
· Working knowledge of modern web stacks, CMS platforms (e.g., headless CMS, WordPress, Contentful), and the marketing and analytics tooling that supports a high-performing website.
· Strong analytical foundation — fluent with product and web analytics tools (e.g., Amplitude, Mixpanel, Google Analytics, Google Search Console), experimentation, and translating data into prioritization decisions.
· Proven web performance wins tied to a business metric (conversion, checkout, session value).
· Deep customer discovery skills — comfortable running interviews, usability sessions, and concept tests to de-risk product investments.
· Experience working in agile delivery environments and partnering with engineering on scoping, technical tradeoffs, and release planning.
· Track record of recruiting, developing, and retaining strong product managers.
· Excellent executive communication — able to translate strategy and tradeoffs for both technical and business audiences.
· Strong business acumen with experience tying product outcomes to revenue, retention, and operational KPIs.
· Operating experience for high-traffic, near-zero-downtime POS or omnichannel commerce systems (payments, inventory, offline-tolerance, PCI-aware).
· Experience in consumer, experiential, hospitality, retail, or membership businesses.
JOB ID: 176152
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Jeffrey Elwood