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Our client is a fast-growing, PE-backed early education company that has expanded to 5 schools in just two years, with plans to double that in the next 12 months. Their mission is to deliver joyful, high-quality learning experiences to children aged 6 weeks to 6 years.
This founder-led, mission-driven startup is scaling rapidly through acquisition and is now hiring its first in-house Marketing Manager to replace their agency. This full-stack role will own everything from paid media and SEO to creative direction and reporting across multiple school locations.
You will partner directly with the founding team to:
- Drive enrollment through local campaign execution
- Build and unify the company’s brand identity
- Develop data-driven marketing systems that scale
This role is ideal for someone excited to take full ownership, build from the ground up, and help shape the future of a company in rapid growth mode.
Marketing Manager Benefits
- Base Salary: $90,000–$110,000, depending on experience
- Health, dental, and vision insurance
- 401K
- Generous PTO policy
- Beautiful office near Grand Central Station in Manhattan
- 4 days/week in-office (1 day remote optional)
Marketing Manager Requirements
Must-Haves:
- 2–5+ years of experience in digital marketing with a focus on performance-based media (Meta, Google)
- Proven ability to manage multi-site campaigns (e.g., franchise, healthcare, education, or service orgs)
- Experience with SEO fundamentals and improving local web visibility
- Ability to guide creative direction (assets will be produced externally)
- Highly proactive self-starter who thrives in ambiguity and startup environments
- Strong analytical mindset; uses data to drive iteration and strategy
- Strong written and verbal communication skills
- Comfortable working onsite 4 days/week in NYC
Nice-to-Haves:
- Experience in early childhood education, multi-site healthcare, or pet care
- Exposure to businesses growing through acquisition
- Background working with founders or executive teams in lean orgs
- Track record of evolving into leadership roles
Deal Breakers:
- Needs high oversight
- Discomfort with fast-paced, ambiguous environments
- Resistance to in-office schedule or startup-style flexibility
- Doesn’t take ownership of results or projects
Marketing Manager Responsibilities
- Own the full marketing function, replacing external agency resources
- Strategize, launch, and manage paid digital campaigns (Meta, Google) for each location
- Develop and manage monthly marketing reports (performance, trends, recommendations)
- Approve and direct creative asset production in partnership with offshore and freelance designers
- Build seasonal campaign calendars tied to enrollment goals (e.g., Back to School, Holidays, Summer)
- Shape brand identity and messaging to connect with parents and local communities
- Oversee SEO efforts, optimize web presence and local listings
- Identify and test new offline and local marketing tactics (events, open houses)
- Lay groundwork for future team buildout as company scales
- Collaborate closely with co-founders on marketing priorities, budgets, and strategic direction
This is a rare opportunity to take full ownership of marketing at a mission-driven company and help shape the voice and growth of a brand impacting thousands of children and families.
Let’s talk.
JOB ID: 170814
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Brian Douglas