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If you’re a growth-minded marketing producer who wants direct ownership, creative freedom, and a seat at the table with leadership, this is a compelling opportunity.
About the Company
This fast-growing SaaS business modernizes collaboration, credits, and rights management for the music industry. Its platform is used by artists, producers, engineers, and labels worldwide to organize, share, and register creative work seamlessly.
As the company expands to a broader audience, it is building a modern, data-driven marketing function to scale adoption, deepen engagement, and drive measurable growth. This role will play a central part in shaping that effort.
The Opportunity
This role combines marketing strategist, creative producer, and technical operator responsibilities into one high-impact position. You will lead day-to-day marketing execution while building scalable frameworks for acquisition, retention, and performance reporting.
If you enjoy owning campaigns end-to-end—from filming content to configuring ads to analyzing results—this role offers significant autonomy and influence.
Key Responsibilities
Digital Advertising & Growth
- Plan, launch, and optimize digital advertising campaigns across Meta, Google, YouTube, and related platforms
- Manage ad lifecycles, rotation cadence, and creative refresh to combat fatigue
- Develop top-of-funnel and retargeting strategies tied directly to growth and revenue metrics
- Configure tracking and attribution to measure ROI and engagement
Creative Execution
- Script, film, and edit short-form marketing videos, ads, and testimonials
- Direct on-site shoots with the CEO and creators, ensuring strong storytelling and brand consistency
- Produce export-ready creative assets for ads, landing pages, and social channels
- Handle color correction, motion graphics, and sound design using DaVinci Resolve or similar tools
Design & Web Operations
- Collaborate in Figma to refine marketing visuals and user-facing designs
- Manage website updates and content publishing via Webflow and CMS tools
- Maintain and enforce brand and style guidelines across marketing assets
Analytics & Reporting
- Track ad spend, conversions, and growth metrics in shared dashboards
- Identify performance trends, test new creative formats, and iterate based on data
- Build lightweight reports and automations using Google Sheets, Meta Ads, and GA4
Cross-Functional Collaboration
- Partner closely with the CEO and product team to align campaigns with launches and roadmap milestones
- Coordinate external contractors (animation, copywriting, specialized design) as needed
- Document and refine marketing workflows into repeatable processes for future team growth
Qualifications
- 5–8+ years of experience in digital marketing for a B2C product or SaaS platform
- Hands-on expertise with Meta Ads Manager, Google Ads, and GA4
- Proven success scaling online customer acquisition through paid digital channels
- Strong video production skills (filming, editing, color grading) and familiarity with tools such as DaVinci Resolve, Adobe Creative Suite, or Canva
- Analytical mindset with the ability to translate data into creative and operational decisions
- Self-starter comfortable owning both strategy and execution
- Direct experience in, or strong familiarity with, the music industry
Nice to Have
- Experience working in Figma and Webflow
- Background marketing to creators, musicians, or entertainment professionals
- Familiarity with SaaS metrics (CAC, LTV, retention, funnel conversion)
- Experience creating internal playbooks, process documentation, or Scribe-style guides
- Memphis-area presence for occasional on-site filming and collaboration
Who This Role Is For
This opportunity is well-suited for someone who:
- Operates like a mini-agency—strategic, hands-on, and accountable
- Balances creativity with precision and follow-through
- Is comfortable switching between storytelling, analysis, and technical setup
- Values clarity, craftsmanship, and scalable process
JOB ID: 170491
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Reggie Whisenton