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A global consumer brand is seeking a Vice President of Marketing to lead the development and execution of integrated marketing and PR strategies across all channels and markets. This role is responsible for elevating brand storytelling, driving consumer engagement, and ensuring consistent, high-impact execution across global and regional teams.
The ideal candidate brings deep experience in omnichannel marketing, global campaign leadership, and brand building at scale, with the ability to translate strategy into measurable business results.
Compensation and Benefits
- Competitive salary, $175K-$190K (commensurate with experience)
- Comprehensive health, dental, and vision benefits
- Paid time off and company holidays
- Opportunity to lead marketing for a global, multi-channel brand portfolio
Requirements and Qualifications
- 15+ years of experience in global brand marketing and integrated campaign leadership
- Strong expertise in eCommerce, digital strategy, and omnichannel retail
- Proven success managing PR, influencer, and partnership strategies at scale
- Exceptional leadership, communication, and cross-functional collaboration skills
Preferred Background and Skills
- Experience within apparel and/or fashion is required (outerwear, activewear is highly preferred)
- Track record of executing high-impact collaborations and brand partnerships
- Experience working across global teams, agencies, and licensee networks
- Strong analytical mindset with ability to translate data into actionable insights
Day-to-Day Responsibilities
- Lead global go-to-market strategies for product launches, campaigns, and brand initiatives
- Oversee integrated marketing, PR, influencer, and content strategies across all channels
- Drive cross-functional alignment with internal teams, external partners, and licensees
- Analyze campaign performance and optimize strategies based on data and ROI
JOB ID: 174123
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Erica Gillespie