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Here’s your fully blended, dialed-in job description. This keeps the original CRO + landing page piece, but clearly shifts the role toward systems, data flow, and integration ownership so you attract the right profiles.
Marketing Optimization Engineer (MarTech & Data Systems)
The Marketing Optimization Engineer is a high-impact, hybrid role at the intersection of marketing performance, web execution, and system architecture. This position owns not just landing page optimization and experimentation, but also the underlying data flow and system connectivity that powers performance at scale.
You will operate across 12 brands in a high-spend paid media ecosystem where every optimization, integration, and data decision directly impacts cost per lead and revenue. This role sits within marketing but requires strong technical ownership, bridging the gap between front-end execution, MarTech systems, and data flow architecture.
This role reports to the CTO with day-to-day direction from the VP of Claimant Activation and operates embedded within the marketing team, moving at marketing speed while maintaining technical rigor.
What You’ll Own
Landing Page & Conversion Optimization
- Build and optimize landing pages and form experiences across WordPress and Unbounce
- Execute structured experimentation programs including A B testing, hypothesis development, QA, and iteration cycles
- Improve conversion rates, cost per lead, and downstream funnel performance
- Translate marketing briefs into clean, high-performing page layouts without heavy design support
Marketing Systems & Data Flow Ownership
- Map and manage how data flows across systems including CMS, CRM, ad platforms, and analytics tools
- Design and implement integrations between platforms such as Salesforce, Unbounce, CMS tools, and third-party applications
- Ensure clean, reliable data movement from first touch through lead capture and downstream systems
- Own lead flow logic, routing, and system alignment across the marketing ecosystem
Technical Strategy & System Architecture
- Lead the initial setup and architecture of marketing systems, ensuring scalability and efficiency from day one
- Evaluate and optimize how tools connect, identifying the most efficient ways to integrate systems via APIs, webhooks, or native integrations
- Transition the organization from siloed workflows to a streamlined, tech-enabled marketing operation
- Build a modular, reusable ecosystem of landing pages, templates, and integrations
Tracking, Instrumentation & Measurement
- Own implementation and QA of:
- Google Tag Manager
- GA4
- Conversion tracking and event instrumentation
- Ensure accurate attribution and data integrity across all marketing systems
- Troubleshoot tracking and integration issues across platforms
Operational Oversight & Optimization
- Oversee the full MarTech ecosystem from an operational standpoint
- Continuously identify inefficiencies in workflows, integrations, and data flow
- Partner with marketing, analytics, and external vendors to improve execution and reduce friction
- Standardize processes to reduce dependency on external partners and increase internal velocity
What This Role Is (Important)
- A systems connector and optimizer, not just a page builder
- A marketing-focused technologist who understands both conversion and data flow
- Someone who can design how systems should work, then execute within existing tools
What This Role Is NOT
- Not a pure front-end developer or designer
- Not a custom backend engineer building new infrastructure
- Not a campaign-only marketing role
Required Experience
- 5 to 7+ years in marketing technology, marketing operations, or web optimization roles
- Proven experience building landing pages and running A B testing programs with measurable ROI
- Hands-on experience integrating systems such as:
- Salesforce or other CRM
- Marketing automation platforms
- CMS tools like WordPress or Unbounce
- Experience mapping and managing data flow between systems
Technical Skills
- Strong working knowledge of HTML, CSS, and JavaScript
- Experience with WordPress and Unbounce or similar platforms
- Familiarity with APIs, webhooks, and integration tools such as Zapier or Workato
- Experience with:
- Google Tag Manager
- GA4
- Conversion tracking and attribution
- Understanding of lead routing, lifecycle management, and CRM integration
Nice to Have
- Experience with Salesforce integrations
- Exposure to SQL or data analysis tools
- Experience in high-volume lead generation environments such as legal, insurance, or financial services
- Familiarity with fraud detection or lead validation tools
What Success Looks Like
- You build and optimize landing pages that drive measurable improvements in conversion and cost per lead
- You create a clean, scalable system where data flows seamlessly between platforms
- You reduce friction between marketing, systems, and data
- You enable faster testing, better tracking, and more reliable performance at scale
JOB ID: 173130
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Jeff Nesheiwat