Marketing Director

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This is an exciting opportunity to join a fast-growing lifestyle and entertainment concept blending sports, dining, and events into a unique destination experience. We are seeking a strategic and creative marketing leader to shape the brand’s voice, drive growth, and engage diverse audiences.

Marketing Director – Benefits & Compensation

• Competitive base salary (commensurate with experience)
• Comprehensive health, dental, and vision insurance
• Paid time off and holidays
• Growth opportunities as the brand expands nationally
• Discounts on food, beverage, and entertainment across locations
• Collaborative and dynamic team environment

Marketing Director – Requirements & Qualifications

• 8+ years of marketing experience, with at least 3 years in a director-level leadership role
• Proven background in consumer-facing brands, ideally within lifestyle, sports, hospitality, or entertainment sectors
• Strong expertise in digital marketing, brand development, and omnichannel campaign strategy
• Experience leading internal teams and managing external agencies or freelancers
• Exceptional leadership, communication, and project management skills
• Ability to thrive in a fast-paced, entrepreneurial environment

Must Haves

• Develop and evolve the multi-year marketing strategy to align with business growth objectives
• Build and mentor a high-performing marketing team while managing creative and media partners
• Oversee brand voice, positioning, and visual identity to ensure consistency and cultural relevance
• Lead integrated campaigns across social, digital, experiential, and traditional channels
• Drive performance marketing efforts including paid media, SEO, email, and CRM optimization
• Collaborate with events and operations teams to market openings, tournaments, and special activations
• Define and report on KPIs, ensuring data-driven decision making and measurable ROI

Marketing Director – Preferred Background & Skills

• Experience with community partnerships, sponsorships, or influencer collaborations
• Strong understanding of consumer research, market trends, and competitor analysis
• Hands-on experience with CRM platforms and analytics tools
• Track record of scaling brand presence nationally or across multiple locations
• Experience in hospitality (restaurants or hotels) or Family Entertainment Centers.
• Passion for sports, entertainment, and creating memorable customer experiences

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 165506

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Emily Lauro

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