VP of Marketing Analytics
Recruiting Partner: Ed Gromacki
Newell, North Carolina | Marketing | Not Remote | $160,000 to $190,000 | Job ID: 151496
Job Summary
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Join our leading company in the beauty sector as we seek a seasoned Vice President of Marketing Analytics to enhance our dynamic team in sunny Southern Florida (no remote or hybrid options). This role demands a professional well-versed in digital marketing, ready to drive impactful strategies and deliver outstanding results.
Requirements for the VP of Marketing Analytics:
- Must be willing to work ONSITE (no remote or hybrid options) in Southern Florida
- Minimum of 5 years in digital marketing with a focus on boosting customer acquisition within a rapidly growing e-commerce or digitally-driven environment, managing annual revenues between $50 million and $150 million
- Recent experience in consumer packaged goods (CPG) marketing within the last two years, specifically targeting direct-to-consumer (DTC) products that are not widely recognized brands
- Proven track record managing marketing teams with more than $1 million in monthly advertising expenditure on platforms like Meta for a single brand
- Proficient in Excel; familiarity with SQL is an advantage. Must feel at ease with large datasets and have a solid grasp of statistical analysis principles
- Proven ability to strategize and manage marketing budgets while assessing performance metrics
- Experienced in various attribution models and their effectiveness (e.g., MMM, MCA, etc.)
Compensation Package for the VP of Marketing Analytics:
- Attractive base salary ranging from $160,000 to $180,000
- Generous and structured performance-based bonus
- Enjoy 6 paid holidays each year
- Comprehensive health insurance fully covered
- Additional benefits including dental, vision, life, and pet insurance
- Generous 401(k) plan featuring company matching
- Relocation support available
- Pet-friendly workplace policies!
At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.
JOB ID: 151496
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Ed Gromacki
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Additional Information
At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity, Equity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.
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Additional Information
At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity, Equity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.