VP of Performance Marketing | Southern Florida

Recruiting Partner: Jana Walker

Alpine, Utah | Marketing | Not Remote | $160,000 to $200,000 | Job ID: 150568

Job Summary

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Our client is a beauty industry leader that is looking for a well-experienced VP of Performance Marketing with a strong digital marketing professional background to relocate to their southern Florida office.

VP of Performance Marketing Perks:

Competitive base salary up to $200k
Relocation assistance
Significant structured bonus plan
100% employer-paid health insurance for the employee
Dental, vision, life, and pet insurance offered
6 paid holidays
401(k) with company match
Bring your dog to work!

VP of Performance Marketing Requirements:

Ability and desire to work ON SITE (not remote or hybrid) in Southern Florida
CPG performance marketing experience within the last two years, marketing a specific physical product DTC (not an entire brand) that is not an established/household brand
5+ years of digital marketing experience heavily focused on customer acquisition, ideally in an e-commerce, digital-first brand in a significant growth stage including annual revenues from $50- $150MM
Experience managing a marketing team responsible for over $1MM/month ad spend on Meta for one brand
Expertise in Excel (SQL is a plus). Comfortable working with large datasets and have an in-depth understanding of statistical analysis
Experience and passionate opinions about attribution model ‘fit’ (MMM, MCA, etc.)
Managing marketing budget and evaluate the performance

At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 150568

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Jana Walker

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Additional Information

At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity, Equity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.