Senior Manager of Field Marketing

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The Senior Manager of Field Marketing will be responsible for the planning, developing, and implementing marketing strategies while overseeing the development of brand support materials and services.

Senior Manager of Field Marketing Responsibilities:

• Drive sales through field marketing strategies
• Localize national programming to create impact with local media and guest facing events
• Identify local and regional opportunities to build brand awareness and guest traffic
• Directs the field marketing team while overseeing in-store promotions, seasonal campaigns and loyalty programs
• Works with field marketing team to create energy and enthusiasm around programming and promotions
• Experience using digital marketing to drive traffic and create buzz for local and regional programs
• Multi-brand experience a huge plus

Senior Manager of Field Marketing Requirements and Competencies:

• Critical Thinking and Problem-Solving
• High Level of Organization Management
• Project Management and Ideation
• Communication Proficiency
• Team Player, ability to work with cross-functional groups
• Proficient in Microsoft Office Suite
• Five to eight years of boots-on-the-ground marketing experience is preferred
• Bachelor’s degree in Marketing, advertising & communications, or relevant field plus equivalent level of job experience and a minimum of five years of applicable marketing experience at a management level

At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 146936

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Erin Alcorn

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