Director of Marketing Entertainment Venue

Recruiting Partner: Myra Magaletta

New York, New York | Food & Beverage & Lodging | | $180,000 to $220,000 | Job ID: 132746

Job Summary

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We are seeking a Director of Marketing to assume a crucial role in fostering engagement and extending the museum's presence within the local community and beyond. Drawing on your wealth of experience in marketing and customer engagement, you will spearhead the development and execution of strategic initiatives aimed at amplifying attendance, bolstering membership, and elevating the overall visitor experience.

Director of Marketing Responsibilities:

  • Marketing Campaigns: Oversee the planning, execution, and optimization of marketing campaigns across various channels, including digital, search engines, social media, email, print, and experiential activations. Collaborate with internal teams and external partners to develop compelling creative assets and messaging that resonate with target audiences.
  • Brand Management: Maintain and enhance the museum's brand identity, positioning it as a leader in experiential art and cultural innovation. Ensure brand consistency across all touch points, including signage, collateral, advertising, and digital platforms.
  • Audience Engagement: Develop strategies to deepen engagement with existing visitors and attract new audiences to the museum. Utilize data analytics and customer insights to personalize the visitor experience, drive repeat visits, and foster loyalty.
  • Content Creation: Collaborate with creative teams to develop compelling digital content including graphics, videos, and interactive experiences that resonate with the museum's target audience and align with its brand identity.
  • SEO and SEM: Lead efforts to improve the museum's visibility in search engine results pages through search engine optimization (SEO) and manage pay-per-click (PPC) advertising campaigns to drive qualified traffic to the museum's website.
  • Social Media Management: Manage and grow the museum's presence on social media platforms by developing content calendars, engaging with followers, and leveraging social advertising to increase reach and engagement.
  • Email Marketing: Develop and execute email marketing campaigns to nurture leads, promote events and exhibitions, and drive ticket sales and memberships.
  • Analytics and Reporting: Utilize web analytics tools to track and analyze digital marketing performance metrics, generate insights, and optimize campaigns for maximum effectiveness and ROI.
  • Stay Current: Stay abreast of emerging trends and best practices in digital marketing, technology, and consumer behavior to inform strategy and drive innovation.

Director of Marketing Qualifications:

  • Minimum of 5 years of experience as a Director of Marketing, high volume of visitors in the arts, entertainment or attractions industry.
  • Proven track record of driving revenue growth and achieving sales targets in a dynamic and competitive environment.
  • Strong understanding of digital marketing strategies, including SEO, SEM, social media advertising, and email marketing.
  • Excellent communication, negotiation, and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
  • Strategic thinker with a data-driven approach to decision-making and a passion for innovation and creativity.
  • Experience managing cross-functional teams and collaborating with diverse stakeholders to achieve common goals.

Director of Marketing Benefits:

  • Competitive Salary and Bonus eligible
  • Excellent growth potential
  • Health
  • PTO
  • Vacation

At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

 

JOB ID: 132746

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Myra Magaletta

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Additional Information

At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity, Equity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

Myra Magaletta

Senior Recruiting Partner

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Additional Information

At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity, Equity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

Myra Magaletta

Senior Recruiting Partner