Bottleneck Management has envisioned and plotted out a new plan that involves major growth for the successful restaurant group. One part of this newly rolled out strategy is four new Old Town Pour House locations over the next year and a half. These new locations will be part of the anticipated 30-store, $150-million brand that will develop over the next eight years.
Another part of Bottleneck’s plan is to place a greater emphasis on the brand’s excellence in both alcoholic beverages and food. To achieve this, the group plans to focus more on expanding their newly opened restaurant, City Works. The concept of City Works is a great starting point for Bottleneck to market their commitment in providing noteworthy meals crafted by their talented chefs.
Although there will be a greater emphasis placed on City Works, Bottleneck will continue to grow Old Town Pour House as well. City Works and Pour House are relatively similar, both with over 90 crafts beers on tap and menus catered to American cuisine. Anticipating success for both restaurants, Bottleneck will shake things up in both establishments.
One of the new elements that will be added to City Works is a build-your-own salad lunch offering that will surely be a crowd-pleaser. Another addition implemented by Bottleneck will be an eight-week training program that will bring greater efficiency in molding the best servers, bartenders, support staff, line cooks and prep cooks. With this is also a Bottleneck Beer 101 program to improve the knowledge of servers and bartenders when tending to a customer’s beverage needs!
Overall, Bottleneck Management is implementing phenomenal new tactics and brand expansions that will set a high standard in the restaurant industry!